The Philippines remains as a key tourism market for Hong Kong as it attracts some 1.2 million Filipino travelers in 2024, the highest among its visitors from Southeast Asia.

The Hong Kong Tourism Board (HKTB) said this number makes up nearly half of the 2.4 million arrivals it received from the region.

“This is a record-breaking achievement and we are thrilled to know that Hong Kong last year is the top travel destination for the Filipinos,” HKTB executive director Dane Cheng said during a reception in Taguig City on Wednesday night.

“As we look forward to 2025, we have no intention of slowing down —we remain committed to staying one step ahead and providing visitors with a million reasons to explore Hong Kong,” he added.

The HKTB said Southeast Asia is Hong Kongs fastest-recovering visitor source market, which has shown robust growth since the city fully reopened to international travelers. In 2024, visitor numbers from the region rebounded to around 95 percent of pre-pandemic levels.

Last November, Hong Kong welcomed its one millionth visitor from the Philippines, Miguel Linao, along with his wife Ana and their three children.

Also present at the reception, Miguel shared that his family had been a repeat visitor of the city even prior to the pandemic, describing it as a destination that “has something for everyone”.

“My wife and I, we love the food and the modern vibe of Hong Kong. And then for our kids, of course, theres the theme parks. So, we just walk around the city endlessly, get lost in the city, but then its also easy to find your way back,” he said.

“We also find Hong Kong to be home of one of the best culinary experiences in the world. There are so many restaurants to choose from —So, theres something for everyone. And I think we have barely scratched the surface."

Visitors from Southeast Asia, HKTB said, stay an average of 3.4 nights while spending around 7,100 HK dollars per person.

Their top three attractions are theme parks, markets such as Temple Street and Ladies Market, and the Tsim Sha Tsui Promenade including the Avenue of Stars, the Clock Tower, and the Hong Kong Cultural Centre.

Hong Kong received a total of 44.5 million arrivals in 2024, more than a half are from mainland China.